Brazil's soccer stadiums have a characteristic that is unique to very few countries in the world, they almost all have considerable space in between the stands and the field. This is due to a series of reasons that merit a post of their own but can be boiled down to safety, size and ability to host other non-soccer events.
This space in between the stands and the field today is mostly used for players to warm up, for journalists to work during broadcasts and sponsor activations. However, in the 80's and 90's that space used to have big telephone booths that were very characteristic of Brazilian cities at the time and became a symbol in Brazilian soccer.
They were called "Orelhão" or "Big Ears" due to their shape, and initially were there to help journalists communicate for work in a time before cellphones. Quickly though they became also a tool for telephone service providers to advertise and an accessory in players goal celebrations.
The big ears gave Brazilian soccer some of its most iconic pictures, ranging from reporters standing in line mid match to make a phone call, goal celebrations and just the quirky nostalgic imagery of having payphones inside a soccer stadium.
With todays technology there's no use for the orelhão anymore, so they've been completely removed from stadiums and elsewhere. However, these scene's are some of Brazil's most legendary moments, and for those who lived to see them live the nostalgia hits hard.