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Dial Marcelinho: Soccer's Most Innovative Marketing Stunt
Joh In 1998 the São Paulo State Soccer Federation, of Brazil, noticed that the clubs it governed weren't doing well. The "Big 4" of the state, São Paulo FC, Palmeiras, Corinthians and Santos, hadn't won a major title in 3 years and the Federation decided to do...
Stars Over Crests (Part 4): Brazilian Serie A
There are no unified rules by the confederation in Brazil regarding championship stars over club crest. Instead, each club individually celebrates what it wants and how it wants. We'll go over some of the most important and unique cases, while keeping in mind the rest of the 700+ professional clubs in...